BAITS HARD LURES

Yo-zuri

Yo-Zuri introduces new Pencil 75 3DR-X, internationally patented 3D internal prism scale finishes that emit light in all directions. The Pencil 75 is a compact walking lure (3", 1/4 oz) that even entry level anglers can use. It features a single cadence rattle and Black Nickel hooks.

Shimano

Designed for aggressive surface-feeding predators, the Ocea Bomb Dip Flash Boost is a powerful popper designed for inshore and offshore fishing. It features the exclusive JET BOOST and FLASH BOOST technologies to increase performance. When aggressive fish like tuna and GT are feeding close to the surface, few lures beat a popper for action and the Ocea Bomb Dip is no exception. From the very first cast you will notice how the Jet Boost technology propels the lure through the air, reaching distances you thought unreachable - useful when tuna are schooling away from your boat. And when retrieved, the 'pop' is strong and aggressive and draws fish in and up like few other lures. But this lure has more than just sound. Flash Boost technology creates a reflection of light within the translucent body, even when stationary, to allow predators to approach the lure with speed and aggression.

Shimano

Shimano's new Yasei Trigger Twitch 60SP is a twitch bait designed for anglers who like to fish with an active approach. When worked with different twitch techniques it produces a wriggling action reminiscent of an injured or nervous fish. If you're an angler who likes to really work with your lures, you'll be instantly drawn to the Yasei Trigger Twitch. This versatile twitch lure really comes into its own when fishing in clear water, especially in the shallow areas around fish holding features. With excellent balance and specially tuned front lips you can use a wide range of contraction techniques from fast to slow, with short or long pauses. Each twitch sets the lures into action with a jittery action that mimics an injured or confused baitfish, while the pause allows the lure to maintain its balance and is often when predators strike the lure with extreme speed and Force. Versatile twitch lure that offers a wide range of options. Nervous action replicates an injured baitfish. Excellent in clear water especially around containment structures. Sinking (suspending 0-2 m). High quality BKK treble hooks.

Shimano

Shimano's new Yasei Trigger Twitch 90SP is a twitch bait designed for anglers who like to fish with an active approach. When worked with different twitch techniques it produces a wriggling action reminiscent of an injured or nervous fish. If you're an angler who likes to really work with your lures, you'll be instantly drawn to the Yasei Trigger Twitch. This versatile twitch lure really comes into its own when fishing in clear water, especially in the shallow areas around fish holding features. With excellent balance and specially tuned front lips you can use a wide range of contraction techniques from fast to slow, with short or long pauses. Each twitch sets the lures into action with a jittery action that mimics an injured or confused baitfish, while the pause allows the lure to maintain its balance and is often when predators strike the lure with extreme speed and Force. Versatile twitch lure that offers a wide range of options. Nervous action replicates an injured baitfish. Excellent in clear water especially around containment structures. Sinking (suspending 0-2 m). High quality BKK treble hooks.

Shimano

The new Shimano Yasei Shock Stick 70F stickbait is a lure designed for surface fishing and has a "walk the dog" action. The unique shape and weight of this surface floating lure make it easy to use with a rhythmic twitch and pause technique, which allows the lure to sway and glide attractively across the surface. Whether you are new to surface fishing or an experienced specialist, the Yasei Shock Stick 70F has been specifically designed for ease of use and maximum effectiveness. The curved underside and straight back design features a special weighted balance that favors a lateral action (Walk the dog) with minimal effort, followed by a planing phase that often drives predators crazy. The Yasei Shock Stick is easy to trigger into a rhythmic 'walk' action that will entice fish to attack when other more conventional lures fail to make a difference.

Shimano

The new Shimano Yasei Shock Stick 110F stickbait is a lure designed for surface fishing and has a "walk the dog" action. The unique shape and weight of this surface floating lure make it easy to use with a rhythmic twitch and pause technique, which allows the lure to sway and glide attractively across the surface. Whether you are new to surface fishing or an experienced specialist, the Yasei Shock Stick 110F has been specifically designed for ease of use and maximum effectiveness. The curved underside and straight back design features a special weighted balance that favors a lateral action (Walk the dog) with minimal effort, followed by a planing phase that often drives predators crazy. The Yasei Shock Stick is easy to trigger into a rhythmic 'walk' action that will entice fish to attack when other more conventional lures fail to make a difference.

Shimano

The new Shimano Yasei Soul Swim 160 SS jointed swinbait is a versatile slow sinking lure, with a soft tail and dorsal fin to promote safer hooking. Combining a very realistic visual appearance with a fantastic natural swimming action, the Yasei Soul Swim 160 SS features two connection rings to work at different depths. If you are looking for a realistic lure for fishing for larger pike and zander, the Yasei Soul Swim is a great option, especially in clear water. With its lifelike appearance and superb swimming action. When worked with a simple steady retrieve, the Soul Swim produces a natural swimming action that mimics a moving baitfish, making it ideal for covering a lot of water. Alternatively, use a "twitch" or "jerk" action to make it move erratically like an injured or distressed baitfish, to attract more wary predators. For added versatility, the Soul Swim can be hooked to the front ring for a straight, shallower retrieve, or the top ring to create more depth and a different action profile.

Rapala

Rapala Pencil Precision Extreme SW 107 has a resistant plastic body with through armor there is an internal ballast system, which makes the bait one of the best casting lures in its category. The internal weight travels along the internal chamber, striking a plastic block and a stainless steel ball in turn, resulting in a sequence of high and low tones, attracting fish from near and far! Pencil Precision Extreme SW 107 has the very detailed finish, features printed scales, a new 3D holographic eye.

Rapala

Rapala Pencil Precision Extreme SW 127 has a resistant plastic body with through armor there is an internal ballast system, which makes the bait one of the best casting lures in its category. The internal weight travels along the internal chamber, striking a plastic block and a stainless steel ball in turn, resulting in a sequence of high and low tones, attracting fish from near and far! Pencil Precision Extreme SW 127 has the very detailed finish, features printed scales, a new 3D holographic eye.

Rapala

Rapala Pencil Precision Extreme 87 has a resistant plastic body with through armor there is an internal ballast system, which makes the bait one of the best casting lures in its category. The internal weight travels along the internal chamber, striking a plastic block and a stainless steel ball in turn, resulting in a sequence of high and low tones, attracting fish from near and far! Pencil Precision Extreme 87 has the very detailed finish, features printed scales, a new 3D holographic eye.

Rapala

Rapala Pencil Precision Extreme 107 has a resistant plastic body with through armor there is an internal ballast system, which makes the bait one of the best casting lures in its category. The internal weight travels along the internal chamber, striking a plastic block and a stainless steel ball in turn, resulting in a sequence of high and low tones, attracting fish from near and far! Pencil Precision Extreme 107 has the very detailed finish, features printed scales, a new 3D holographic eye.

Rapala

Rapala Pencil Precision Extreme 127 has a resistant plastic body with through armor there is an internal ballast system, which makes the bait one of the best casting lures in its category. The internal weight travels along the internal chamber, striking a plastic block and a stainless steel ball in turn, resulting in a sequence of high and low tones, attracting fish from near and far! Pencil Precision Extreme 127 has the very detailed finish, features printed scales, a new 3D holographic eye.

Daiwa

The Daiwa Steez Pencil 86F has a walking in the dog action, according to pro staff Koji Hasegawa's theory that "predators tend to show an interest in things that move at a constant speed". Hasegawa finds the keyword for bass fishing to be "constant" and catches large bass by making the lure perform "constant" actions. Moreover. The high speed action of the Steez Pencil 86F makes it easy to create a rhythm in fishing and makes fishing fun and comfortable. Consequently, being able to handle it all day long leads to good fishing results.

Shimano

The Shimano Ocea Bettyu Hiramasa are artificial lures for spinning fishing for large marine predators. They are equipped with Shimano's "Flash Boost" technology. A mirror insert is housed within the body structure of the lure, vibrating to provide a continuous internal reflection of light and UV rays. This is amplified by a counterbalanced spring mechanism which ensures that the vibration is maintained even when the lure is paused, continuing to entice fish between moves. Shimano's signature 'Scale Boost' finish is integrated providing a realistic holographic pattern to emulate the shimmer of the scales on the side of a baitfish. The Bettyu Hiramasa features a central tune and is designed with a specific center of gravity, sitting in the water in an upright posture when paused to reduce the chance of snagging and dive errors.

Shimano

Shimano's Cardiff Stream Flat is a sinking wobler designed for trout fishing in creeks and rivers. The large front scoop holds water for almost instant bumpy action. Scale Boost technology for realistic visual presentation in clear water. Extremely stable, even in the presence of strong turbulent flows.

Shimano

Shimano's Cardiff Stream Flat is a sinking wobler designed for trout fishing in creeks and rivers. The large front scoop holds water for almost instant bumpy action. Scale Boost technology for realistic visual presentation in clear water. Extremely stable, even in the presence of strong turbulent flows.

Shimano

Shimano's Cardiff Stream Flat is a sinking wobler designed for trout fishing in creeks and rivers. The large front scoop holds water for almost instant bumpy action. Scale Boost technology for realistic visual presentation in clear water. Extremely stable, even in the presence of strong turbulent flows. Swimming depth: 0.5-1m.

Shimano

Shimano's Cardiff Stream Flat is a sinking wobler designed for trout fishing in creeks and rivers. The large front scoop holds water for almost instant bumpy action. Scale Boost technology for realistic visual presentation in clear water. Extremely stable, even in the presence of strong turbulent flows. Swimming depth: 0.8-1.2m.

Shimano

The Exsence Silent Assassin 99S Flash Boost is an artificial lure designed specifically for bass fishing. Sinking, is equipped with Flash Boost, Jet Boost and Scale Boost. Length 99 mm. features Jet Boost for increased casting performance, perfect when fish are hunting from a distance. Flash Boost increases attraction by reflecting light, even when stationary and the Scale Boost stimulates predators to attack a bait very similar to forage fish. Using steady and smooth retrieval, the Silent Assassin 90S Flash Boost has a tight rolling action, but can be jerked, twitched for even more captivating.

Shimano

The Exsence Silent Assassin 99SP Flash Boost is an artificial lure designed specifically for bass fishing. Floating, is equipped with Flash Boost, Jet Boost and Scale Boost. Length 99 mm. features Jet Boost for increased casting performance, perfect when fish are hunting from a distance. Flash Boost increases attraction by reflecting light, even when stationary and the Scale Boost stimulates predators to attack a bait very similar to forage fish. Using steady and smooth recovery, the Silent Assassin 90SP Flash Boost has a tight rolling action, but can be jerked, twitched for even more captivating. It's great for slower fetches just below the surface and the sinking version is the lure to turn to when fish are lower in the water column. Sinking: 80-140cm.

Rapala

Rapala's BX® Big Brat Pike Limited is a lure designed for pike fishing. Its BX® design combines unrivaled buoyancy and balsa action with an ultra-tough copolymer outer shell that will withstand impacts and pike bites. The BX® Big Brat Pike Limited is mounted with two strong, ultra-sharp VMC® 7548 treble hooks and reinforced rings.

Rapala

The Rapala CountDown® Elite 95 has a high quality balsa body. Designed with modern technologies to allow long distance casting with maximum precision. The laminated colors combine with metallic effects, HD printing and an innovative design provide an exceptional yield, never before achieved.

Rapala

The latest addition to the Countdown range is the 2.5cm Countdown Single Hook lure. This small crankbait is designed for salmonid and chub fishing, equipped with 2 single barbless hooks 7237B BN of the VMC brand. Like all crankbaits in Rapala's Countdown range, the Countdown Single Hook is made of balsa, is silent and allows you to fish in different layers of water.

Rapala

The latest addition to the Countdown range is the 3cm Countdown Single Hook lure. This small crankbait is designed for salmonid and chub fishing, equipped with 2 single barbless hooks 7237B BN of the VMC brand. Like all crankbaits in Rapala's Countdown range, the Countdown Single Hook is made of balsa, is silent and allows you to fish in different layers of water.

Rapala

The new Rapala Shadow Rap® Solid Shad is now also available in 6 cm size, the aerodynamic design and balanced weight make it useful for long and precise casts even in the most demanding conditions. Heavy built to sink fast, Shadow Rap Solid Shad quickly reaches targeted depth and stays in the attack zone while recovering. Its swimming action gives a lot of side flashes and keeps the action even in strong currents and on fast recoveries. The color range consists of Shadow Rap finishes with natural pattern and attractor with internal flash foils.

Rapala

The Rapala Flash-X Skitter perfectly imitates the Ago fish, one of the most hunted in salt water. Its tapered prismatic design creates an impressive lightning while serving, stability during a high-speed retrieve, while keeping the head high. Pull it out and spin it quickly to make it flit across the surface like a runaway fish that no predator can resist. A wired construction ensures this lure is built to withstand big fish and heavy drag pressure.

Rapala

The Rapala Flash-X Dart is an artificial lure designed specifically for long distance casting, its prismatic shape allows it to activate a lateral fluttering action during the thrusting, and remains stable when retrieved at high speed. Additionally, this unique shape causes the Rapala Flash-X Dart to catch and reflect lightly like a mirror ball, attracting fish from a large area. A wired construction ensures this lure is built to withstand big fish and heavy drag pressure.

Rapala

The Rapala Flash-X Extremo allows very long casts thanks to the MaxCast system, these are four tungsten balls that move on a rail, The balls shoot towards the tail as you cast, improving stability, to reach impressive distances. When you start the recovery, the tungsten balls move over the head, enhancing the recovery action of the bait. Operate it aggressively to mimic a lure fish in distress or have it spin quickly alternating with a pause. A wired construction ensures this lure is built to withstand big fish and heavy drag pressure.

Rapala

With a strong lateral heel, the Super Shadow Rap® slowly reaches the depths like a dying fish, an action that always attracts opportunistic predators. Its large body perfectly mimics a large forage fish and takes advantage of the famous Shadow Rap® swimming action, which mimics easy prey. With small "Twitches" - silently on pike posts or give a pronounced acceleration to stimulate a big fish. Armed with VMC® Coastal Black ™ treble hooks.

Shimano

The Bantam World Minnow is a wonderfully versatile suspending minnow with a swimming depth of up to 1.5 meters. Extremely captivating, thanks to its particular action, even on linear recovery; it can be jerked or tweeted by emitting large bullets. Featuring Shimano's AR-C / JET BOOST mobile weight technology that stabilizes flight, improves distance and offers pinpoint accuracy, the World Minnow also contains FLASH BOOST technology to create additional visual attraction even when stopping; the particular lamella continues to emit flashes as the bait rises. For greater visual appeal, the use of the Kyorin / SCALE BOOST 3D holographic film offers extremely realistic liveries, capable of stimulating even the most apathetic predators.

Shimano

Designed for targeting trout in both still and moving water, the Cardiff ML Bullet takes some of its design influence from the famous ‘Silent Assassin’ lure. Using AR-C / JET BOOST moving weight technology for increased casting distance and improved accuracy, it also benefits from Kyorin / SCALE BOOST 3D holographic film which gives a remarkable life-like scale pattern to fool wary trout in clear waters. When retrieved with a constant smooth speed, the swimming action has a vibration-like quality, but when jerked it swings wide with an aggressive flash and roll. The head down balance also offers a fish enticing, swaying profile when paused during the retrieve. The stability and slim profile make the Cardiff ML Bullet easy to use on running water when other lures lose their balance in the flow.

Toughfia Lures

The Toughfia Yellowcheek Pencil 80S is a small pencil with a tapered profile built in reinforced ABS, strategically designed for maximum casting distance. The key feature of the lure is its slot for the magnetic hook, which allows the angler to work the sinking pencil in any speed or way without hooking onto the main line, especially when it flutters on the drop. Work it up with a direct retrieval for a seductive side-to-side swing, or with quick twitches throughout the water column.