BAITS

Yo-zuri

The new Yo-Zuri Egi Aurie Q Magnet SS squid bait is a bait particularly suitable for fishing for squid and cuttlefish at long distances, and in particularly shallow waters, thanks to its slow sinking, it has a very slow sinking speed , approximately 8 seconds per meter.

Ragot

The Ragot Raglou Hybrid Monster is a rubberized artificial bait with a lead head, ideal for trolling, thanks to its structure it can be towed at both low and high speed. Also effective in vertical fishing and spinning on bait. Armed with VMC 9754TI hook, to fight large marine predators.

Major Craft

Major Craft Jigpara introduces the new jig model for Slow Pitch Jigging. 6 Multi Layered Paint Coating to prevent any damage from hits and strong teeth. Center Balance Design, Slower Fall Design, Assymetric Body and a Broad Slide Action.

Fiiish Leurres

Fiiish Hypno Cast is the first project of a metal jig developed by Fiiish, the French house famous for having revolutionized the world of spinning with the invention of the Black Minnow. This metal jig with attention to detail and sinuous swimming is preparing to be talked about both in salt water and in fresh water. The objective of the transalpine design was to create a jig that could reach long casting distances with total precision. Objective achieved thanks to the weight distribution, more unbalanced towards the tail to facilitate the loading and launch phase. Thanks to the low center of gravity, the jig is stabilized during the flight phase to reach great distances with greater precision. The central assist of the Hypno Cast is strategically positioned to optimize the via ferrata and avoid snags on the bottom. The exclusive VMC hook is forged and reinforced. The "Locking Shape" design totally eliminates the risk of unhooking the fish. The dressing facilitates the aspiration of the hook. The assist has been specially made of metal to ensure maximum resistance even in the event of an attack by a large or particularly vigorous prey. 

Shimano

Shimano Cardiff Folletta 50 ss, new minnow dedicated to trout research, developed in Japan this small artificial slow sinking allows us to probe many layers of water slowly to attract fish with a "wobbling" descent phase, ideal for fish listless. Available in many colors not only for trout but also for other predators, in light colors we can also recommend the search for sea bass.

C&H Lures

Rapture

The Rapture Axis is a rotating spoon dedicated to trout fishing in streams, its shape allows for high stability and rotation even in shallow water facilitated by the 60° angled blade. The rotatable and asymmetrical volume of the body avoids twisting of the line. Supplied with replacement hook.

Ragot

Shimano

Artificial bait for vertical jigging fishing and in general for vertical boat techniques. Shimano's Ocea Sardine Waver is an exciting slow fall lure, the descent action creates a back and forth zigzag, making this lure particularly attractive.

Dynamite Baits

Keitech

Keitech Swing Impact Fat is a soft shad with a squat body with small blades that retrace it, thanks to this technology we have greater vibrations in the water when the sea conditions are in the past so as to be able to recall the predator we are undermining. The soft compound makes it attractive for any type of predator both in salt water and in the sea, and thanks to the scent present we have a greater chance of bite.

Rapture

Kit of 5 assorted colors of the Rapture Area Spoon Kooky, weight from 2.2 to 3.0 grams.

Duel

The Egi Duel Mag Q Tunghesten is an artificial bait for cuttlefish and squid ideal for casting at long distances. Thanks to the magnetic system of tungsten balls for weight transfer during casting.In this way we can reach previously unreachable areas, able to aim at precise and distant points. Very attractive colors with a constant sinking of approximately 3.5 seconds per meter.

Ragot

The Ragot Raglou Hybrid Monster is a rubberized artificial bait with a lead head, ideal for trolling, thanks to its structure it can be towed at both low and high speed. Also effective in vertical fishing and spinning on bait. Armed with VMC 9754TI hook, to fight large marine predators.

Yo-zuri

Fiiish Leurres

Fiiish Hypno Cast is the first project of a metal jig developed by Fiiish, the French house famous for having revolutionized the world of spinning with the invention of the Black Minnow. This metal jig with attention to detail and sinuous swimming is preparing to be talked about both in salt water and in fresh water. The objective of the transalpine design was to create a jig that could reach long casting distances with total precision. Objective achieved thanks to the weight distribution, more unbalanced towards the tail to facilitate the loading and launch phase. Thanks to the low center of gravity, the jig is stabilized during the flight phase to reach great distances with greater precision. The central assist of the Hypno Cast is strategically positioned to optimize the via ferrata and avoid snags on the bottom. The exclusive VMC hook is forged and reinforced. The "Locking Shape" design totally eliminates the risk of unhooking the fish. The dressing facilitates the aspiration of the hook. The assist has been specially made of metal to ensure maximum resistance even in the event of an attack by a large or particularly vigorous prey. 

Shimano

Shimano Exsence Beam Popper 130F – Engineered for long casts and explosive topwater strikes. The Exsence Beam Popper 130F is a next-generation floating popper developed by Shimano to deliver high-efficiency casting and dynamic surface action. With its aerodynamic profile and Jet Boost system, this lure excels in long-distance casting and maintains flight stability, even in windy or choppy conditions. The concave head generates loud popping sounds and wide surface splashes, mimicking distressed prey to trigger explosive topwater reactions. Integrated FlashBoost (internal reflective foil) and Scale Boost (realistic 3D scale effect) provide enhanced visual attraction, making it highly effective even in low-visibility environments. At 130 mm in length, the Beam Popper responds well to fast, aggressive retrieves while  maintaining great balance and control. Ideal for both inshore and offshore topwater fishing, it’s a serious tool for anglers targeting surface-feeding predators with precision and power.

Ragot

Shimano

Artificial bait for vertical jigging fishing and in general for vertical boat techniques. Shimano's Ocea Sardine Waver is an exciting slow fall lure, the descent action creates a back and forth zigzag, making this lure particularly attractive.

Dynamite Baits

Keitech

Keitech Swing Impact Fat is a soft shad with a stocky body with small slats that retrace it, thanks to this technology we have greater vibrations in the water when the sea conditions are poor so as to be able to attract the predator we are threatening. The soft compound makes it attractive to any type of predator both in salt water and at sea, and thanks to the present scent we have more time on the via ferrata.

Rapture

Kit of 5 assorted colors of the Rapture Area Spoon Drone, weight from 2.0 to 3.0 grams.

Duel

The Egi Duel Mag Q Tunghesten is an artificial bait for cuttlefish and squid ideal for casting at long distances. Thanks to the magnetic system of tungsten balls for weight transfer during casting.In this way we can reach previously unreachable areas, able to aim at precise and distant points. Very attractive colors with a constant sinking of approximately 3.5 seconds for meter.

Ragot

The Ragot Raglou Hybrid Monster is a rubberized artificial bait with a lead head, ideal for trolling, thanks to its structure it can be towed at both low and high speed. Also effective in vertical fishing and spinning on bait. Armed with VMC 9754TI hook, to fight large marine predators.

Hi-Seas

Fiiish Leurres

Fiiish Hypno Cast is the first project of a metal jig developed by Fiiish, the French house famous for having revolutionized the world of spinning with the invention of the Black Minnow. This metal jig with attention to detail and sinuous swimming is preparing to be talked about both in salt water and in fresh water. The objective of the transalpine design was to create a jig that could reach long casting distances with total precision. Objective achieved thanks to the weight distribution, more unbalanced towards the tail to facilitate the loading and launch phase. Thanks to the low center of gravity, the jig is stabilized during the flight phase to reach great distances with greater precision. The central assist of the Hypno Cast is strategically positioned to optimize the via ferrata and avoid snags on the bottom. The exclusive VMC hook is forged and reinforced. The "Locking Shape" design totally eliminates the risk of unhooking the fish. The dressing facilitates the aspiration of the hook. The assist has been specially made of metal to ensure maximum resistance even in the event of an attack by a large or particularly vigorous prey. 

Shimano

Shimano Exsence Fortuna 75F – A technical topwater lure for precision fishing in calm conditions. Designed for scenarios where seabass are wary or inactive, the Shimano Exsence Fortuna 75F excels at triggering surface strikes under flat water and clear visibility. Its compact body and streamlined profile allow for tight and responsive walk-the-dog action, easily achieved with subtle rod movements. Equipped with a magnetic weight transfer system, the lure achieves remarkable casting distance for its small size while maintaining a stable flight posture. A through-wire body structure ensures high strength and durability during hooksets and fights. Featuring 3D Scale Boost technology, it replicates the natural flash and texture of real baitfish, offering superior realism under high angling pressure. The oversized eye adds an extra trigger point for visual predators. At just 75 mm, the Fortuna 75F is a refined lure for technical inshore fishing in shallow or still waters.

Shimano

Shimano's Ocea Center Sardine is a slim jig with a special center balance design that produces a very realistic natural drop action. Very effective at slow jigging in the presence of schools of bait fish.

Daiwa

The Daiwa Morethan Salt Pencil 110F has been further perfected thanks to the innovative Laser Impact technology. This lure, with an extraordinarily realistic appearance that recalls a forage fish, stands out for its excellent casting capabilities and versatility in its movements. Its particular floating structure imitates a debilitated fish, offering a fluid "dog walk" action that attracts the attention of predators. The exclusive Water Gill feature generates a subtle splash & pop effect, irresistible to marine predators. The 110F-LI model, thanks to the new enhanced design, integrates a reinforced body with a 1.2 mm welded through wire and a structure strengthened by ribs made with Laser Impact technology. This update eliminates the rigidity limitations of the previous model, making it also suitable for large prey. The new construction not only makes it ideal for catching sea bass, but prepares it to successfully deal with pelagic fish and other large prey. Furthermore, the increase in the thickness of the body has increased the weight, significantly improving the distance and precision of the throw.

Ragot

The RAGLOU family expands this year with a hybrid version, which combines a leaded bullet-shaped head and the body of the traditional RAGLOU. Available in a range of sizes, it can be used, like its predecessors, behind a Buldo but above all alone, as a vertical or spinning/casting bait.

Ragot

Dynamite Baits