BAITS

Storm

The Storm Tock Minnow 3 "has a super soft body for a natural and enticing swimming action, the Tock Minnow 3" is designed specifically for fishing for zander and European predators. The realistic swimming of a minnow during recovery and falls with a tight roll and rapid swimming cadence when we stop recovering. The tail offers the ability to cut or remove "tail tendons" for wider tail action. Features belly and back slits for easy assembly and maximizing hook distance.

Yo-zuri

The Crystal Minnow EGI 110S is an artificial lure for squid trolling fishing, it can also be used in vertical action in stationary fishing, both in suspension and up and down, 6 new colors.

Storm

Storm's Gomoku Trick Metal was created to look as much like a small forage fish as possible. The result is an excellent metal jig, which thanks to its compactness, can be cast very long distances. It is characterized by a fast sinking with a very wide side-to-side movement. Perfect for spinning from the bank, as well as fishing on fish feeders from the boat! Armed with Assist Hook in the head and treble hook in the tail.

Ragot

The RAGLOU family expands this year with a hybrid version, which combines a leaded bullet-shaped head and the body of the traditional RAGLOU. Available in a range of sizes, it can be used, like its predecessors, behind a Buldo but above all alone, as a vertical or spinning/casting bait.

Ragot

Rapture

The new undulating Rapture Area Spoon Loopy is the latest generation in the bottom light family, designed for trout area, but also excellent for ultralight fishing. Its particular shape allows it to attract even the most listless trout, this feature, together with the numerous and exclusive combinations of glitter and colors, make the Spoon Loppy Area a truly deadly spoon! The spoon includes 1 barbless hook + 1 barbless hook. Chemically sharpened 3D Cut Point hooks.

Lunkerhunt

The Lunkerhunt Phantom Spider is an imitation of a floating spider, completely anti algae, it is ideal for being launched over water lilies, outcropping obstacles, ideal for topwater fishing for black bass and pike. The legs of this spider lure move at the slightest solicitation.

Williamson

Shimano

The Ocea Wing of the Shimano Butterfly line is a very advanced slow pitch jig, designed to get into fishing quickly and have a very attractive movement at any retrieve speed. When falling, thanks to the center of gravity shifted towards the tail, it sinks quickly emitting strong flashes thanks to its flat side. During the jerk it feels good in the rod, allowing the angler maximum control, and in the relapse phase it immediately lays flat, fluttering towards the bottom with the smooth side facing up and the faceted side down. The phase of relapse towards the bottom is the "magic" moment of the slow pitch, the one that stimulates the attack of predators: the ocean wing in this phase thanks to its wide profile has a marked wobbling and emits strong flashes imitating a wounded fish . The ocean wing is a perfect bait to stimulate the aggressiveness of even the most listless fish, also lending itself to slow retrievals, it is the first choice in all situations of scarce or moderate leeway and current. Available in three weights: 110, 135 and 160 gr, suitable to cover most of the fishing needs in the Mediterranean. Available in different color combinations, some with phosphorescent bands perfect for low light situations.

Shimano

Shimano Exsence Beam Popper 130F – Engineered for long casts and explosive topwater strikes. The Exsence Beam Popper 130F is a next-generation floating popper developed by Shimano to deliver high-efficiency casting and dynamic surface action. With its aerodynamic profile and Jet Boost system, this lure excels in long-distance casting and maintains flight stability, even in windy or choppy conditions. The concave head generates loud popping sounds and wide surface splashes, mimicking distressed prey to trigger explosive topwater reactions. Integrated FlashBoost (internal reflective foil) and Scale Boost (realistic 3D scale effect) provide enhanced visual attraction, making it highly effective even in low-visibility environments. At 130 mm in length, the Beam Popper responds well to fast, aggressive retrieves while  maintaining great balance and control. Ideal for both inshore and offshore topwater fishing, it’s a serious tool for anglers targeting surface-feeding predators with precision and power.

Storm

Storm's Gomoku Trick Metal was created to look as much like a small forage fish as possible. The result is an excellent metal jig, which thanks to its compactness, can be cast very long distances. It is characterized by a fast sinking with a very wide side-to-side movement. Perfect for spinning from the bank, as well as fishing on fish feeders from the boat! Armed with Assist Hook in the head and treble hook in the tail.

Ragot

The RAGLOU family expands this year with a hybrid version, which combines a leaded bullet-shaped head and the body of the traditional RAGLOU. Available in a range of sizes, it can be used, like its predecessors, behind a Buldo but above all alone, as a vertical or spinning/casting bait.

Rapture

The new undulating Rapture Area Spoon Loopy is the latest generation in the bottom light family, designed for trout area, but also excellent for ultralight fishing. Its particular shape allows it to attract even the most listless trout, this feature, together with the numerous and exclusive combinations of glitter and colors, make the Spoon Loppy Area a truly deadly spoon! The spoon includes 1 barbless hook + 1 barbless hook. Chemically sharpened 3D Cut Point hooks.

Williamson

Colmic

The new Colmic Tataki Misaki Soft Red Glow has fluorescence at the closing point behind the crown of the same shade. Each lure has been combined with fabrics with different patterns capable of unleashing the aggressiveness of the cephalopods. The choice of liveries is dictated to offer solutions suitable for every situation of light, depth and color of the water; you will find some great classics and canvases specially designed for Colmic. The Misaki Soft Red Glow are lethal baits for squid at any time of the day.

Shimano

Shimano Exsence Fortuna 75F – A technical topwater lure for precision fishing in calm conditions. Designed for scenarios where seabass are wary or inactive, the Shimano Exsence Fortuna 75F excels at triggering surface strikes under flat water and clear visibility. Its compact body and streamlined profile allow for tight and responsive walk-the-dog action, easily achieved with subtle rod movements. Equipped with a magnetic weight transfer system, the lure achieves remarkable casting distance for its small size while maintaining a stable flight posture. A through-wire body structure ensures high strength and durability during hooksets and fights. Featuring 3D Scale Boost technology, it replicates the natural flash and texture of real baitfish, offering superior realism under high angling pressure. The oversized eye adds an extra trigger point for visual predators. At just 75 mm, the Fortuna 75F is a refined lure for technical inshore fishing in shallow or still waters.

Owner

Storm

Storm's Gomoku Trick Metal was created to look as much like a small forage fish as possible. The result is an excellent metal jig, which thanks to its compactness, can be cast very long distances. It is characterized by a fast sinking with a very wide side-to-side movement. Perfect for spinning from the bank, as well as fishing on fish feeders from the boat! Armed with Assist Hook in the head and treble hook in the tail.

Daiwa

The Daiwa Morethan Salt Pencil 110F has been further perfected thanks to the innovative Laser Impact technology. This lure, with an extraordinarily realistic appearance that recalls a forage fish, stands out for its excellent casting capabilities and versatility in its movements. Its particular floating structure imitates a debilitated fish, offering a fluid "dog walk" action that attracts the attention of predators. The exclusive Water Gill feature generates a subtle splash & pop effect, irresistible to marine predators. The 110F-LI model, thanks to the new enhanced design, integrates a reinforced body with a 1.2 mm welded through wire and a structure strengthened by ribs made with Laser Impact technology. This update eliminates the rigidity limitations of the previous model, making it also suitable for large prey. The new construction not only makes it ideal for catching sea bass, but prepares it to successfully deal with pelagic fish and other large prey. Furthermore, the increase in the thickness of the body has increased the weight, significantly improving the distance and precision of the throw.

Ragot

The RAGLOU family expands this year with a hybrid version, which combines a leaded bullet-shaped head and the body of the traditional RAGLOU. Available in a range of sizes, it can be used, like its predecessors, behind a Buldo but above all alone, as a vertical or spinning/casting bait.

Rapture

The new undulating Rapture Area Spoon Loopy is the latest generation in the bottom light family, designed for trout area, but also excellent for ultralight fishing. Its particular shape allows it to attract even the most listless trout, this feature, together with the numerous and exclusive combinations of glitter and colors, make the Spoon Loppy Area a truly deadly spoon! The spoon includes 1 barbless hook + 1 barbless hook. Chemically sharpened 3D Cut Point hooks.

Colmic

The new Colmic Tataki Misaki Soft Green Glow has fluorescence at the closing point behind the crown of the same shade. Each lure has been combined with fabrics with different patterns capable of unleashing the aggressiveness of the cephalopods. The choice of liveries is dictated to offer solutions suitable for every situation of light, depth and color of the water; you will find some great classics and canvases specially designed for Colmic. The Misaki Soft Green Glow are lethal baits for squid at any time of the day.

Herakles

Williamson

Herakles

Owner

Daiwa

The Daiwa Shore Line Shiner-Z Vertice R introduces the revolutionary patented Laser Impact (PAT. P) technology, based on a 3D multi-reflective structure. This system generates intense flashes, similar to the natural reflections of sardines, spreading them in multiple directions to attract fish even from a great distance. The Laser Impact reproduces the intermittent reflections typical of moving fish, offering a realistic imitation of prey Viva. It works effectively both day and night, even in low light conditions or in shaded areas, making it an ideal ally in any fishing context. Thanks to the aerodynamic design and the use of increased weight, the minnow reaches extraordinary casting distances. The shape of the body minimizes air resistance, while the weight shifts towards the tail to improve stability in flight. The tungsten oscillating system, which passes through the entire body, further optimizes speed and reduces energy dispersion during casting, guaranteeing superior precision and performance. Made in Japan.

Storm

Storm's Gomoku Trick Metal was created to look as much like a small forage fish as possible. The result is an excellent metal jig, which thanks to its compactness, can be cast very long distances. It is characterized by a fast sinking with a very wide side-to-side movement. Perfect for spinning from the bank, as well as fishing on fish feeders from the boat! Armed with Assist Hook in the head and treble hook in the tail.

Rapture

Rapture Area Spoon Tetra as well as being used in the trout area, it is also excellent for ultra light spinning fishing. Ideal for top water actions thanks to the specific shape, it has a slow descent action. Exclusive color with glitter for superior appeal, special 3D surface for attractive and intermittent vibrations. The spoon includes 1 barbless hook + 1 barbless hook. Chemically sharpened 3D Cut Point hooks.

Colmic

The new Colmic Tataki Misaki Soft Blue Glow has fluorescence at the closing point behind the crown of the same shade. Each lure has been combined with fabrics with different patterns capable of unleashing the aggressiveness of the cephalopods. The choice of liveries is dictated to offer solutions suitable for every situation of light, depth and color of the water; you will find some great classics and canvases specially designed for Colmic. The Misaki Soft Blue Glow are lethal baits for squid at any time of the day.

Williamson

The Dorado Catcher Rigged has a flat head profile and makes this pusher a highly visible lure.It is designed to be combined with a dead fish to greatly increase the catching capabilities during fast trolling on high ground: particularly suitable for dolphin fish. .

Herakles